DIGITAL ADVERTISING + SOCIAL MEDIA

case study

food/cpg

A Smart, Strategic Approach for this Michigan Food Brand

An integrated digital campaign that included paid and organic social, SEM and a few other little tricks resulted in sweet success for this food brand.

Team

Amanda Igrisan
Dario Chiarini
Robb Taylor

Categories

Organic Social
Digital Advertising Strategy 

One of the tastier challenges we’ve faced.

Dave’s Sweet Tooth® is one of our favorite types of brands to work with. Why? Because it is a family-run, Michigan business with an incredible brand story that resonates with anyone who hears it.

Their narrative began a lifetime ago when Dave Chmielewski started making his mouth-watering gourmet soft toffee for fellow Detroit firefighters.

His recipe was so sought after by friends and family that his son, Andrew, saw an opportunity for something bigger. Thus, Dave’s Sweet Tooth was born!

“We need to expand your universe.”

Atomic Honey began working with Dave’s Sweet Tooth on a smaller scale, supplying strategy and support on digital and social spaces.

As social distancing restrictions tightened across America in light of COVID19, it became more important than ever to have a strong digital platform.

Our goal was to raise overall awareness of the DST brand through paid and organic social media, supported with some eye-catching graphic designs, and a few less-traveled marketing avenues.

So, how’s it going?

It’s practically an advertising miracle when the product you’re trying to sell is as incredible as you claim it to be. Between photoshoots of the toffee making process and watching online sales of the new recipes skyrocket, we are happy to report our professional relationship has been a candy-coated dream.

We’re also happy to share that national and regional retailers are signing on, hoping to share in some of DST’s sweet success. The client is shipping new orders to retailers regularly.

To satisfy your own sweet tooth, check out the Dave’s Sweet Tooth website here: https://www.davessweettooth.com/

Pretty sweet, huh?

what can we do for you? 

We want to know about your business. What keeps you up at night? What do you envision for your brand? We want to know everything.