case study


Helping Solve the Housing Crisis

Our 360-degree agency DNA was put on full display, digging into web dev, OLA, SEM, paid and organic social and high level strategy in an emerging market, with traditional on the horizon.


Amanda Igrisan
Dario Chiarini
Robb Taylor


Social Media              Website Development
Digital Advertising Strategy 

Innovating a dinosaur.

URBANEER® is one of our “World Changer” brands. Their goal is to improve quality of life by innovating the housing industry as the New American Dream takes shape.

Going head-to-head with political issues like affordable housing, urban sprawl, environmental concerns, and the concept of aging-in-place, URBANEER’s game-changing accessory dwelling units (ADUs) are redefining what it means to downsize.

Pivot. Revolution. Pivot. 

In early 2020, URBANEER sought Atomic Honey’s aid, and together we devised a game plan to evolve the URBANEER name into a brand known for design, innovation and quality of life.

Not long after we started work, COVID19 found its inevitable way to America. In only a few short weeks, the majority of our plans came to a standstill.

Like companies all over the US, we had to pivot, shifting our primary focus to online media avenues (social and paid digital media) amidst the lockdown.

Finding silver linings.

The pandemic shed light on some of the very real concerns URBANEER is seeking to address, which has given us ample opportunity to cultivate a deeper understanding of the need for safe, attainable housing in the US.

Using key elements of storytelling to build a community of like-minded figures on social media and other digital spaces, we have successfully grown awareness of the URBANEER brand ten-fold. As the march towards more ADU-friendly building guidelines continue across the states, we are soldiering on, carrying the URBANEER story far and wide – and gaining massive traction, fast. 

To learn more about URBANEER and their mission towards revolutionizing the housing space, visit their website here: https://urbaneerliving.com/

We love this story, but

what can we do for you? 

We want to know about your business. What keeps you up at night? What do you envision for your brand? We want to know everything.