Atomic Honey was tasked with something a bit off the beaten path: creating brand concepts outside of a traditional rum setting. No more pirates, or sail boats or coconut anything. This was going to be very different.
As we dove deep into our research and started developing logo concepts, we played with different not-so-nautical ideas and color combinations as a starting point. In developing logo concepts and exploring various ideas, the stories began to write themselves.
Perhaps an oceanic diver found a forgotten chest of forgotten rum in the dense blue deep. Perhaps it’s a fiery, loud, and rebellious brand living up to its name – an original kill devil.
We found inspiration in water, in the history, and shortly after, inspiration in the client. He was a Texas resident, a hustler, and someone who wouldn’t take no for an answer. We knew this kind of unstoppable force was where we could draw further inspiration, and alternatively explored the idea of a rough and tumbling cowboy theme.
