The Grand Rapids Gold (formerly known as the Grand Rapids Drive) was established in 2006. As a G-league basketball team affiliated with the Denver Nuggets, the Grand Rapids Gold brings some of the best basketball players to the court within the league.
Now calling Van Andel arena home, the Grand Rapids Gold is bringing the heat to the 2022 season in river city. After all, nothing shines quite like gold.
As a partnership formed in 2022, we realized the Grand Rapids Gold held all of the potential, but was only missing a few key pieces.
Working alongside the Grand Rapids Gold team, we developed a strategy that would bring awareness to not only the team, but to the upgraded stadium.
We also explored areas of traditional media with radio advertising, and CTV ads in order to raise awareness.