CONSUMER PACKAGED GOODS
Our team has been helping brands sell their consumer packaged goods to people for decades. We are fairly single minded when it comes to these brands: our aim is to, ultimately, increase sales.
There’s a lot to it, of course. There’s a story that needs to be found, teased out and told. We have to pull at the right strings to get to it. Sometimes we’re translators, finding the words that will resonate with and activate an audience. Other times, we’re soul searchers, looking for ways to help a brand mean something to people, so it’s something they want in their lives.
It can be a heroic task, but so is making a really great product worth wanting, or even needing.
We’ll hold up our end of the bargain if you do.
Food is a unifying factor for people around the world, and we love being able to craft that messaging in a way that reminds consumers just how linked we are with one another.
It inspires us to imagine different ways of connecting brands with consumers, telling those brands’ unique stories and, of course, selling more of their products.
The food industry gives us the unique opportunity to connect with everyone, which gives much more wiggle room when weaving a story that will resonate best with consumers.
With social and digital media usage at an all-time high, utilizing these aspects of marketing can make a tremendous impact without the costs associated with other, more traditional, aspects of advertising.
HBC: HEALTH, BEAUTY, COSMETICS
The HBC world is where we got our CPG start, transitioning from direct-to-consumer advertising into a brand model focused on retail sales. The rules were considerably different then, but the opportunities for retail sales and for doing more creative brand and visual work ignited a decades-long passion for the category.
That passion is more on fire than ever, and it has afforded us the chance to work on all sorts of products, including hair color, fixatives, washes, and more. Health & Wellness has quickly become one of the biggest and most successful spaces in the more modern facets of marketing (i.e. digital and social media), transitioning from flat, 2D beauty shots in magazines to interactive consumer experiences through online video reviews and tutorials.
OTC drug is a category we enjoy more than we admit to other agency folks. It tickles the nerdy parts of our brains with science, and it challenges the creative bits of us needed to turn the science and benefits into a compelling story that activates consumers. What’s not to love about that?
Over the course of our careers, we have successfully nurtured OTC drug brands from their marketing infancy into strong, self sufficient powerhouses that are well-known in households across the nation.
How? By positioning these OTC products as solutions to consumer pain points. Like with all brands, the key to success lies in the story a brand tells to potential consumers.
It can be a challenging space, but if you have a unique product, a compelling brand story, or anything in between, we would love to show you what we can accomplish together.
THE WORLD CHANGERS
The World Changers are brands seeking a higher purpose in what they do. Community-minded brands striving for change, working for it, and fighting for it tooth and nail. We are deeply, insanely passionate about brands that truly stand for something, even when (and especially when) other voices are trying to shout them down.
Now more than ever, these brands are needed, in every shape and size, to give voice to their causes and, yes, to help change the world.
Does this constitute a category or industry? We think so, which is why we are passionate about joining these brands to raise our voices for impactful, and much-needed global transformation.
Let’s Start Something great together.
Interested in learning more about what we offer? Want to see our latest work?
Send us a quick note about you and your company, and we’ll get right back to you.