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KALAMAZOO CANDLE COMPANY
Home Decor / Lifestyle
Paid Search, Brand Awareness Activation, SEO
Strategically Lighting the Way For Sales
Michigan-based Kalamazoo Candle Company makes some of the best candles you will ever light in your home or office. While their amazing, gently scented candles could boast about a number of core features, like 100% sustainability, brand awareness was a major issue for the company.
The pandemic brought e-commerce success through 2020, but lifting covid restrictions eventually led to a decline in e-commerce sales for the brand – which brought them to Atomic Honey.
Atomic Honey knew the course wasn’t sustainable. We had to keep their e-commerce channels relevant and productive while expanding their universe.
Atomic Honey started working with Kalamazoo Candle Company in mid-2021 with the main objective of increasing e-commerce traffic and sales while driving new customers both in-store and online.
We aimed to boost Kalamazoo Candle Company’s awareness through paid search, SEO enhancements (such as blogs) and emails.
Each tactic spoke to a specific audience’s needs, using on-brand messaging, and was supported by clear and engaging imagery to capture the quality and simplistic elegance of their products.
Longer-Burning Results
In under two months, Atomic Honey was able to boost brand awareness and increase e-commerce sales while driving significantly more traffic to the website. Website traffic increased 61% over the last 5 months of 2021.
Through our paid search and email campaigns, Atomic Honey met/exceeded Kalamazoo Candle Company’s e-commerce goals by holding a 3:1 ROAS (Google Industry average being 2:1) and increasing online revenue by 103%. Not to mention, POS in-store revenue increased by 65%.
There was an additional ask of layering in a paid search tactic to focus on bulk custom candle orders which returned a 189% increase in revenue during the 2021 holiday season.
The increase in brand awareness and e-commerce sales was just what we needed to successfully wrap up 2021 and set the brand’s 2022 goals.
Visit the Kalamazoo Candle Company website, here.
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ROAS
Atomic Honey is a branding, advertising and marketing agency in Detroit. We work with clients in many industries including: consumer packaged goods, food, cannabis, OTC and Business to Business