Michigan-based Kalamazoo Candle Company makes some of the best candles you will ever light in your home or office. While their amazing, gently scented candles could boast about a number of core features, like 100% sustainability, brand awareness was a major issue for the company.
The pandemic brought e-commerce success through 2020, but lifting covid restrictions eventually led to a decline in e-commerce sales for the brand – which brought them to Atomic Honey.
Atomic Honey knew the course wasn’t sustainable. We had to keep their e-commerce channels relevant and productive while expanding their universe.
Atomic Honey started working with Kalamazoo Candle Company in mid-2021 with the main objective of increasing e-commerce traffic and sales while driving new customers both in-store and online.
We aimed to boost Kalamazoo Candle Company’s awareness through paid search, SEO enhancements (such as blogs) and emails.
Each tactic spoke to a specific audience’s needs, using on-brand messaging, and was supported by clear and engaging imagery to capture the quality and simplistic elegance of their products.
In under two months, Atomic Honey was able to boost brand awareness and increase e-commerce sales while driving significantly more traffic to the website. Website traffic increased 61% over the last 5 months of 2021.
Through our paid search and email campaigns, Atomic Honey met/exceeded Kalamazoo Candle Company’s e-commerce goals by holding a 3:1 ROAS (Google Industry average being 2:1) and increasing online revenue by 103%. Not to mention, POS in-store revenue increased by 65%.
There was an additional ask of layering in a paid search tactic to focus on bulk custom candle orders which returned a 189% increase in revenue during the 2021 holiday season.
The increase in brand awareness and e-commerce sales was just what we needed to successfully wrap up 2021 and set the brand’s 2022 goals.