Play. Dream. Just be Kids. That’s what Leaders for Kids believes in. Leaders for Kids mission is to raise funds for pediatric medical research and education, community benefit programs and sponsors community events on key issues that advance the health of children in Southeast Michigan. They were having trouble reaching a larger audience for fundraising events, losing their message in the process.
With such an honorable and important mission, it was no surprise that Atomic Honey took on the wholesome and meaningful philanthropic project.
We knew we could help to raise awareness, drive engagement and inspire people to improve the well-being of children in their communities.
We started by assessing their current promotional materials, and reimagined the potential Leaders for Kids held within their grasp. We redesigned their promotional materials with a visually appealing, kid-centric and brand consistent theme, all while including high quality imagery, resulting in a clean, branded, and focused product.