Atomic Honey is a full service branding, advertising and marketing agency in Detroit.
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Global Accounting Firm Rebrand

Standish Management hired Atomic Honey because they had a problem: Standish’s brand touch points were inconsistent, pieced together from years gently branded communications. 

The sense of their brand was a whisper of the spirit that started the company in the first place. 

They needed to get their groove back.

And, well, that can be hard for an accounting firm. (Because mostly accountants work there.)

Fortunately, Atomic Honey was paired with the coolest accountant there ever was (hats off, Bjorn!), and together we tapped into a look and feel that honored a company’s past while looking forward.

Atomic Honey tapped into the company’s meteoric growth, balancing trusted colors and shapes with imagery that created the right mood. Language was streamlined and simplified. 

Then we applied the approach to everything: a new brand website that continues to grow with Standish; branded marketing materials; an array of templates for use by internal teams.