We Love Honey

The Importance of the ‘Hive’ You might be asking yourself, why “honey”? Why “atomic”? The beehive has long been a powerful symbol across various cultures, representing a wide range of meanings, from industriousness and organization to community, wisdom, and transformation. From bees you get honey, and we felt it was the perfect metaphor to capture our approach. And atomic? Well, when you apply an atomic level of focus, you make sweet, sweet honey!