Our story is rooted in yours. Everything we’ve done and will do is about you and your goals.
Atomic Honey’s job is to listen, learn, and then get to work helping shape and amplify your brand voice, so we can reach the right customers – efficiently – and drive your brand’s growth.
Together, we can be a relentless force that launches your brand into its rightful place in the industry. (Which usually means thumbing the category leader.)
There is nothing quite like the story of the phoenix rising from the ashes, right? Thus is the tale of Green Door Distilling.
A brand that was down on its luck and in desperate need of a refresh, strategic direction, and the right means to discover its jaunty, Prohibition-Era voice.
Do you know the secret knock?
When we started working with RAIR, we knew it wouldn’t be easy to reach and activate consumers who are bombarded with cannabis messaging and loyal to other dispensary brands.
Mix in the advertising restrictions governing the cannabis industry, and we knew we had to get real fancy to achieve the client’s goals.
When your favorite cannabis brand asks you to work with their business partner on a creating new cannabis brand, you say hell yes.
Then when they say that partner is NBA Hall of Fame and Detroit Pistons legend Ben Wallace, you get your ass to work. Because that’s what Ben would do.
Here’s what happened.
One of the TOP 3 food trucks (it’s actually a legit restaurant) in the country approached Atomic Honey to help direct the strategy and creative behind their growing social media presence.
What was already a powerful voice became sharpened and amplified, helping grow awareness around a true world-changer brand.
You can do well by doing good, and Detroit 75 is putting in the work to prove it.
This love affair burned hot from the beginning. We fell in love with their story, and that lit a flame in us that was hard to ignore – but easy to fan into something much more productive for the client.
This is a study in achieving a whole lot with very little. You’d be surprised what a little ingenuity will do for an advertising strategy. (Or you won’t, which is why you’re here in the first place.)
This is a story about finding cost effective opportunities to grow a food brand from a regional name into what’s quickly becoming a national phenomenon.
The products are incredible. The strategy is tight and nimble. The results speak for themselves.
Honey has been around for millennia, but the actual sale of honey hasn’t always been as easy as grabbing a jar off the shelf. In fact, beekeepers once went to extreme lengths to advertise their products to potential consumers. To what lengths, you ask? In the early 1800s, certain honey vendors donned “bee beards” in order to draw a crowd and speak to the masses about the incredible medicinal properties of their honey.
And, in case you were wondering, a “bee beard” is exactly what it sounds like. The vendor would hold or temporarily fasten the queen bee under his chin, causing her colony of workers to cluster around her. This early form of marketing certainly made an impact, and honey demand started to soar. While donning a face full of insects has never been part of any current strategies we’ve devised, the inspiration behind it still drives us.