It’s odd to think that the more things change, the more they stay the same. Technology has accelerated nearly everything, creating the false illusion that quick results can be easily attained. Despite the upside of technology and automation, there is still no replacement for the ‘human’ component of marketing. Regardless of industry, product or available tools, we approach each client and project with the desire to first understand. This is the only way to both truly understand and build the necessary rapport to establish a partnership.
Our approach pulls from two primary philosophies, with targeted, quality content being the common denominator. The first is Full Stack Marketing. Inspired by the tech term “full stack developer”, this term signifies marketers who handle a wide array of marketing tasks, or the “full stack.”
The second is a strategic framework used to categorize media into earned, owned and paid. The model helps organizations understand and navigate how different media channels work together to reach consumers and can help identify opportunities to integrate additional channels into programs.