Listen to Understand: The Importance of Social Listening.
“God gave you two ears and one mouth for a reason.” Perhaps you’ve heard and/or have even been called to the carpet with this expression. It is believed that the
The (financial) Payoff of Following Your Why.
Perhaps you’ve heard of and/or follow religiously the work of Simon Sinek. If you’re unfamiliar, he is an English-born American author who focuses on business leadership. He ro
Honey, I Shrunk the Guesswork: Why Data is Your New Best Friend
Let’s be real, marketers have a bit of a reputation. We’re a mix of intuition, gut feelings, and a sprinkle of “winging it. But in today’s data-driven world
Put a Pin(terest) In It: An Overlooked Social Media Platform
We’ve all heard of Pinterest but has the visual search engine really been given the flowers it deserves? Founded in 2010, the platform’s primary function offered users the oppo
5 Reasons Why You Can’t Fully Automate Client Service
In an age of unprecedented technological advancements, the landscape for service providers has undergone a significant transformation. Tasks that once required manual effort are no
Sweet Things Ahead #1: We Are An Official Partner of the NBA G League Grand Rapids Gold!
When it comes to our blog, we’ve been intentional for a protracted period of time about churning out quality content. But as the saying goes, the road to hell is paved with good