Digital Media: Meet Your Consumer on Their Level
Let’s face it: if you’re looking for a surefire, trackable way to get your consumers’ attention, digital media avenues are what you should be exploring.
Alongside being one of the more efficient ways of targeting your desired demographic, digital media services are typically the most cost-effective as well— great for brands that have limited monthly media spends. Now, how about we dive into some of your best options…
Paid Social: Target Them On A Social Level
Monthly Maintenance*
The truth is, Organic Social and Paid Social are a match made in marketing heaven– connect with your consumers on a more personal level organically, and then remind them of your brand with paid ads encouraging them to purchase.
Our monthly services start with a Paid Social Startup Project, so we can make sure all search platforms are set up properly and ready to go. Once the setup is done, Paid Social Monthly Maintenance includes:
Campaign Strategy
We will work with you to develop a customized ad campaign strategy that aligns with your business goals and targets your desired audience. This includes a thorough analysis of your business and target audience, as well as research on the latest trends and determining which platforms would be best.
Ad Targeting
We’ll determine the right audience based on demographics, interests, locations, and behaviors.
Ad Creation
We’ll develop multiple versions of ads to test and refine your messaging and creative elements. Compelling visuals (still images, GIFs, and video) will be utilized alongside creative copywriting to entice users to click.
Optimization
We’ll continuously optimize your ads to improve performance and ROI.
Performance Reporting
We’ll have regular performance check-ins that include metrics such as reach, engagement, click-through rates, and conversions. Based on those insights, we will make recommendations on how to improve your ad campaigns based on the data.
*Prices range based on the number of platforms, monthly media spend associated with each campaign, and brand goals you would like to reach.*
One-Off Projects
A one-off Paid Social Media project would be best for you if you’re not ready to commit to ongoing monthly services, but still need a little help and strategy to get stuff going on your own. Our Paid Social Projects include:
Campaign Audit
If you’ve already been doing marketing & advertising
Landing Page Review
Entirely new landing page/pages can be created as need be for an additional cost
Audience & Competitor Research
We’ll identify the most effective ad, and landing page strategies within your brand/product market
Ad Targeting
We’ll pinpoint the correct demographics, audiences, locations, & retargeting that’s best for you
1-on-1 Consulting Session
We’ll meet to discuss your Paid Search campaigns, target, recommended budget, and strategy
Paid Social Examples:
Paid Search: Make the Most of Organic Searches
Monthly Maintenance*
Go to Google or Bing and search for your brand name. If you’re not right at the top, there’s a problem— but we can help. We provide full-service Paid Search management that will make sure your consumers are finding your brand first.
Our monthly services start with a Paid Search Startup Project, so we can make sure all search platforms are set up properly and ready to go. Once the setup is done, Paid Search Monthly Maintenance includes:
Keyword Search
We’ll do a thorough research of all relevant keywords and phrases that potential customers might use when searching for a similar product/service that you offer.
Ad Creation
We’ll create ad copy and enticing visuals to attract potential customers and encourage them to click.
Campaign Setup
Setting up the ad campaigns in the chosen advertising platform(s), such as Google Ads or Bing Ads. This includes targeting options, bidding strategies, and ad group creation.
Conversion Tracking
We’ll set up all the necessary codes and pixels needed to effectively track traffic and sales.
Optimization
We’ll be continuously monitoring and adjusting campaigns to improve performance, including ad copy testing, bid adjustments, and targeting refinements.
Performance Reporting
Regular performance check-ins that include metrics such as reach, engagement, click-through rates, and conversions. Based on those insights, we will make recommendations on how to improve your ad campaigns.
*Prices range based on the number of platforms, monthly media spend associated with each campaign, and brand goals you would like to reach.*
One-Off Projects
A one-off Paid Search Startup Project would be the perfect fit for you if you’re not ready to commit to ongoing monthly services, but you still want to get started with Google Ads/Bing Ads and/or you’d like to optimize what you’re currently doing.
Our Paid Search Startup/One-Off Project Includes:
Campaign Audit
If you've already been doing marketing and advertising
Landing Page Review
Entirely new landing page/pages can be created as need be for an additional cost
Keyword & Competitor Research
We’ll pinpoint the most effective keyword, ad, and landing page strategies within your brand/product market
Ad Targeting
We’ll identify the correct demographics, audiences, & retargeting that’s best for you
Conversion Tracking
Including call tracking, website form tracking, and offline sales imports
1-on-1 Consulting Session
We’ll meet to discuss your Paid Search campaigns, target, recommended budget, and strategy
Paid Search Examples:
Targeted Display/Programmatic: Create A Memorable Experience
Monthly Maintenance*
If you’re looking to make an impact with your media spend, Targeted Display / Programmatic is the way to go. By far, this form of digital media advertising yields the most in-depth insights into your consumers' behaviors and buying patterns.
Full-service Programmatic / Targeted Display management is a good fit for any and all brands— whether you’re fresh out of the gate or have been in the business for decades. It does, however, require a larger media spend than other digital avenues.
Our monthly services start with a Startup Project, so we can make sure everything is set up properly and ready to go. Once the setup is done, Targeted Display | Programmatic Monthly Maintenance includes:
Audience & Placement Optimization
We’ll shake off the audiences that aren’t yielding an ROI to make sure your budget is giving you a return.
Budget Management
We continually find the best, most cost-efficient uses for your budget to ensure you’re getting the best deal.
Ad Targeting Optimization
Doesn’t matter if it’s devices, locations, or demographics, we handle everything to keep your ads in front of the right people at the right time.
Continuous Ad Creative Development
If an ad creative isn’t up to snuff, it gets swapped out. Simple as that.
Performance Reporting
We’ll provide regular performance reports that include metrics such as reach, engagement, click-through rates, and conversions. Based on those insights, we will make recommendations on how to improve your ad campaigns based on the data.
*Prices range based on the number of platforms, monthly media spend associated with each campaign, and brand goals you would like to reach.*
One-Off Projects
Maybe you don’t have the budget just yet to get full-service maintenance but you’re still titillated by Programmatic / Targeted Display advertising— a one-off setup project might be right up your alley.
Our Programmatic | Targeted Display one-off project includes:
In-Depth Campaign Audit
If you’re already utilizing this form of advertising
Audience & Competitor Research
We’ll ensure that you’re speaking to the right people at the right
Ad Targeting
We’ll pinpoint the device targeting, contextual targeting, and retargeting needed for you
Ad Creation
We'll create a series of ads in a variety of sizes and aspect ratios to use at your convenience
Landing Page Review
Entirely new landing page/pages can be created as need be for an additional cost
1-on-1 Consulting Session
We’ll meet to discuss your Targeted Display | Programmatic campaigns, target, recommended budget, and strategy
Targeted Display/Programmatic Examples:
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Atomic Honey is a branding, advertising and marketing agency in Detroit. We work with clients in many industries including: consumer packaged goods, food, cannabis, OTC and Business to Business