Earned media refers to publicity gained through promotional efforts other than paid advertising. These forms of earned media can enhance brand visibility and credibility without direct costs associated with traditional advertising. Some common examples include press coverage, social media mentions and reviews.
How we can help: ● Media Relations ● Social Media Community Management ● Online Reputation Management
Owned Media
Owned media refers to the digital assets and channels that a brand controls and uses to communicate directly with its audience. These channels allow brands to maintain control over their messaging and engage with their audience effectively. Some examples include company websites, blogs, social media profiles, email newsletters and video content.
How we can help: ● Website Development ● Email Marketing ● Photo & Video Production ● Blog & Content Creation ● Social Media Management
Paid Media
Paid media refers to any advertising that a brand pays for to promote its products or services. These forms of paid media can effectively increase brand visibility and drive traffic or conversions. Some common examples include paid search, paid social, display ads, video ads and influencer sponsorships.
How we can help: ● Paid Search ● META ● Programmatic