When it comes to our blog, we’ve been intentional for a protracted period of time about churning out quality content. But as the saying goes, the road to hell is paved with good intentions! So we figured it was time to 86 our good intentions, come off the bench and put our dormant blog into play with some really exciting news. 

We are proud, excited and honored to be an official partner of the NBA G League’s Grand Rapids Gold for the 2024-2025 season. 

The crown jewel of our partnership is our sponsorship of the Grand Rapids Gold’s home jersey, which will be worn for 24 home games, including the traditional navy as well as special theme night jerseys. The G League is the NBA’s official minor league that prepares players, coaches, officials, trainers and front-office staff for the NBA while acting as the league’s research and development laboratory. The Grand Rapids Gold is the proud NBA G League Affiliate of the NBA Denver Nuggets. The team’s inaugural season of play was the NBA D-League’s 2014-2015 season, and the organization’s mission is to provide affordable, family-friendly entertainment and an elite level of basketball to the West Michigan community. To date, 63% of first round picks from the 2023 NBA Draft spent time in the G League. 

Perhaps the greatest story never told, Atomic Honey has had an ongoing relationship with the Grand Rapids Gold since they transitioned from their Pistons affiliation as the Grand Rapids Drive back in 2021. In that time, we assisted with their overall yearly marketing strategy, with an enhanced focus on driving single game ticket sales through robust and integrated media campaigns, which spanned Paid Search, Paid Social, Programmatic, Billboards, Radio and TV partnership. Given all this, taking our relationship to the next level was a no brainer. 

Home jersey sponsorship patch highlights include placement on the left shoulder and abdomen patch, designation as an official partner of the Grand Rapids Gold and in-game branding. The coolest part? Atomic Honey will make its way into the gaming world via NBA 2K25!